makeup companies making big promises... again

September 23, 2012  •  Leave a Comment
It looks like another company is coming under fire for making claims that their skin care products have drug-like magical potency to magically erase the signs of aging and turn back the hands of time.
I have learned not to expect miracles from skin care products made by cosmetic companies. They may be wonderfully effective for some people, but they aren't guaranteed to give the same results to everyone. 
Products that are used in professional medi-spas by aestheticians, spa technicians, dermatologists, and plastic surgeons may come with a higher price tag sometimes, but that is not always the case. Some of them run in the same price point or less than a luxury brand product carried in a department store.  Usually, when they are more costly, the reason for that is the science and research that goes into making the product. Another reason for that is the quality of the ingredients. In my personal opinion it is worth the extra pennies to buy a product that is better suited to my needs. 
Remember that cosmetic companies in the U.S. are not government regulated. Makeup brands are coming out with serums and creams that cost upwards of a hundred dollars an ounce, and some of them have little to no proof that they actually do what the fancy packaging claims that they do. Skin care gets FDA tested and approved when it has been created by a pharmaceutical company or is made for use in a medical setting. In those instances, the companies will sometimes advertise using actual case study photographs that document the effectiveness of the product over time. Personally, I am going to trust that eye cream a lot more than the one advertised with a retouched photo of a 22 year old model who has been worked on by professional makeup artist.
Another thing I hear from clients is, "Well, my mother used XYZ-department-store-brand for 30 years and that is what I am going to use too." Science and technology is ever evolving. There are new advances made in chemistry everyday, and the skin care industry changes to reflect that. They find ways to make ingredients more effective, and they find that certain ingredients are obsolete. Remember back in the day when Pluto was still a planet? I guess "My Very Eager Mother Just Served Us Nine Pizzas" has become "My Very Eager Mother Just Served Us Nachos" now. I am not driving the same car I was driving ten years ago. I am not watching the same television I was watching ten years ago. I do not watch VHS tapes or play Sega Genesis anymore, so it only makes sense that I would certainly change my skin care every few years, too. 
Remember that your skin is your biggest organ, and you need to treat it as such. I am not knocking all department store and drugstore brands because there are some wonderful products out there, but you have to be cautious as a consumer. If you have special concerns it is best to get your mascara from a makeup company, and your skin care from somewhere else.
studiodmakeup.com

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